Strong stories have always inspired me, and every design is based on a personal connection. To make sure that we pass these tales onward to the wearer, we have pored over each set of designs in order to find the perfect illustrator for each one; someone who has the skill to translate each particular story onto canvas. 

– Kati,  Ahoy Design

Much like stories need to be told when they come to mind, we don't want to make our products wait to get out into the world. Instead of collections, we'll bring out new pieces as we design them. By doing this, we can also ensure that our clothes are not tied to any specific time, to be thrown away after one season, but can be shown off again and again.


Products & sustainability

Keeping the environment in mind

Nature is in important to us, not only in the prints on our clothing. We want to make sure that our products are sustainable and ecological. How do we do that?


We design our pieces so that they are not only fashionable and trendy today, but elegant and wearable next year. Or five years from now.


For us, high-quality not only means long-wearing and durable – it also means ecological. We seek ways to continuously increase the share of ecological raw materials in our products and packages.

If you're going to wear our designs five years from now, they'd better last that long! We make sure to use high-quality materials in our products.


Close-to-home production:
We strive to keep production distances as small as possible. Our clothes are sewn in Estonia and fabric is printed in Finland.



World of TRE
Mikonkatu 6
00100 Helsinki

Kaffe, Antik markka
3-1-2, Taniguchi-BLD 2F,
Yammoto-dori, Chuo-ku,
Kobe, Hyogo