"The idea for Ahoy Design arose from personal need. Much like Goldilocks in my childhood fairytales, I wanted clothing that was just right: timeless and high-quality clothing that still had a certain whimsy in design – clothes that you could wear and feel self-confident, comfortable and true to yourself all at once. Strong stories have always inspired me, and each collection is based on a personal connection."

– Kati, Ahoy Design 

Into the woods

Finnish nature is a treasure trove of inspiration, stories, mystery and magic. Such an elemental force can be difficult to pin down into a picture, but our first illustrator, Matti Pikkujämsä, made it seem easy with "Metsä" ("Forest") print, which truly captures the wild and playful side of the Finnish woods.